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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Santos, M-C. & Marques, C. (2019). Does attending an occasional itinerary music festival drive tourism towards the host city?: The case of Eurovision Song Festival. In Proceedings of the 8th ATMC conference: Advances in Tourism Marketing Conference. Namur
Export Reference (IEEE) 
M. D. Santos and C. M. Marques,  "Does attending an occasional itinerary music festival drive tourism towards the host city?: The case of Eurovision Song Festival", in Proc. of the 8th ATMC conference: Advances in Tourism Marketing Conf., Namur, 2019
Export BibTeX 
@inproceedings{santos2019_1716240597307,
	author = "Santos, M-C. and Marques, C.",
	title = "Does attending an occasional itinerary music festival drive tourism towards the host city?: The case of Eurovision Song Festival",
	booktitle = "Proceedings of the 8th ATMC conference: Advances in Tourism Marketing Conference",
	year = "2019",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "Namur",
	organization = ""
}
Export RIS 
TY  - CPAPER
TI  - Does attending an occasional itinerary music festival drive tourism towards the host city?: The case of Eurovision Song Festival
T2  - Proceedings of the 8th ATMC conference: Advances in Tourism Marketing Conference
AU  - Santos, M-C.
AU  - Marques, C.
PY  - 2019
CY  - Namur
AB  - Research show the positive influence of music festivals on host destination tourism, but concern most the local/regular, where exists a tied image between the event and the destination.  Furthermore, the findings about the mega-events effect on destinations are mainly from sport events.  Does the event brand equity lead attendees to visit the host city? This study contributes to the understanding of the influence of a mega-event on tourism behavior, as it considers a non-permanent/itinerary international music event and explores the emotional - behavioral relation with the event brand equity, the travel motivation and the intention to visit the city. Through foreign visitors who attended the Eurovision 2018, hosted for the first time and unexpectedly in Lisbon, results highlight the partial, direct and indirect, effects of the festival brand equity and the travel motivation on tourism intention. Loyalty towards the event and the interest in visiting the city are important drivers. 
ER  -