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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Coelho, J. V. (2019). Blitzscaling: Doing organizational hypergrowth. Weekonomics.
Exportar Referência (IEEE) 
J. V. Coelho,  "Blitzscaling: Doing organizational hypergrowth.", in Weekonomics, Coimbra, 2019
Exportar BibTeX 
@misc{coelho2019_1765755483500,
	author = "Coelho, J. V.",
	title = "Blitzscaling: Doing organizational hypergrowth.",
	year = "2019",
	howpublished = "Digital"
}
Exportar RIS 
TY  - CPAPER
TI  - Blitzscaling: Doing organizational hypergrowth.
T2  - Weekonomics
AU  - Coelho, J. V.
PY  - 2019
CY  - Coimbra
AB  - Blitzscaling is what can be called both the general framework and the specific techniques that allow companies to achieve massive scale at fast-paced speed. Amazon’s growth in the late 1990s (and up through today) is a prime example of blitzscaling. Classic approaches to business strategy involves gathering information and making decisions when one is confident of the results. Efficiency and certainty, while innately appealing, and very important in the context of a stable, established markets, offer little guidance to the disruptors, inventors, and innovators of the world. When a market is up for grabs, the risk isn’t inefficiency — the risk is playing it too safe. 

ER  -