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Amorim, I., Guerreiro, J., Eloy, S. & Loureiro, S. M. C. (2019). HOW AUGMENTED REALITY INFLUENCES BRAND ENGAGEMENT AND WILLINGNESS TO BUY A study in a real-world retail environment. 5th International AR & VR Conference.
I. Amorim et al., "HOW AUGMENTED REALITY INFLUENCES BRAND ENGAGEMENT AND WILLINGNESS TO BUY A study in a real-world retail environment", in 5th Int. AR & VR Conf., Munchen, 2019
@misc{amorim2019_1734887863389, author = "Amorim, I. and Guerreiro, J. and Eloy, S. and Loureiro, S. M. C.", title = "HOW AUGMENTED REALITY INFLUENCES BRAND ENGAGEMENT AND WILLINGNESS TO BUY A study in a real-world retail environment", year = "2019", howpublished = "Digital", url = "https://www2.mmu.ac.uk/creativear/conferences/2019-augmented-and-virtual-reality-conference/" }
TY - CPAPER TI - HOW AUGMENTED REALITY INFLUENCES BRAND ENGAGEMENT AND WILLINGNESS TO BUY A study in a real-world retail environment T2 - 5th International AR & VR Conference AU - Amorim, I. AU - Guerreiro, J. AU - Eloy, S. AU - Loureiro, S. M. C. PY - 2019 CY - Munchen UR - https://www2.mmu.ac.uk/creativear/conferences/2019-augmented-and-virtual-reality-conference/ ER -