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Loureiro, S. M. C. & Kaufmann, H.R. (2020). Exploring the Power of Electronic Word-of-Mouth in the Services Industry. Hershey, PA. IGI Global.
S. M. Loureiro and H. R. Kaufmann, Exploring the Power of Electronic Word-of-Mouth in the Services Industry, Hershey, PA, IGI Global, 2020
@book{loureiro2020_1732203567498, author = "Loureiro, S. M. C. and Kaufmann, H.R.", title = "", year = "2020", editor = "", volume = "", number = "", series = "", edition = "", publisher = "IGI Global", address = "Hershey, PA", url = "https://www.igi-global.com/book/exploring-power-electronic-word-mouth/218512" }