Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Ana A. Andrade, Cardoso, M. G. M. S. & Lopes, Vitor V. (2019). Discriminant factors of website trust. XXVI Jornadas de Classificação e Análise de Dados – JOCLAD 2019 .
Exportar Referência (IEEE) 
A. A. Andrade et al.,  "Discriminant factors of website trust", in XXVI Jornadas de Classificação e Análise de Dados – JOCLAD 2019 , Viseu, 2019
Exportar BibTeX 
@misc{andrade2019_1766372325790,
	author = "Ana A. Andrade and Cardoso, M. G. M. S. and Lopes, Vitor V.",
	title = "Discriminant factors of website trust",
	year = "2019",
	howpublished = "Ambos (impresso e digital)",
	url = "http://www.joclad.ipt.pt/joclad2019/pt/joclad2019/inicio"
}
Exportar RIS 
TY  - CPAPER
TI  - Discriminant factors of website trust
T2  - XXVI Jornadas de Classificação e Análise de Dados – JOCLAD 2019 
AU  - Ana A. Andrade
AU  - Cardoso, M. G. M. S.
AU  - Lopes, Vitor V.
PY  - 2019
CY  - Viseu
UR  - http://www.joclad.ipt.pt/joclad2019/pt/joclad2019/inicio
AB  - E-commerce sellers aim to better understand trust formation mechanisms and
assess the level of initial trust created by their sites on potential clients. In this
work, a survey is conducted to assess websites characteristics as viewed by the
respondents and reveal their perceptions. Based on the survey data, we resort
to rules classifiers to provide new insights on website trust and suggest specific
recommendations for e-commerce vendors. Decision trees and rough sets are
used to this end. In addition, we propose a heuristic aiming to derive simpler
classifiers, taking into account their predictive ability and the parsimony of
rules’ sets.
ER  -