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Lopes da Costa, R., Dias, Á., Pereira, L., António, N. & Capelo, A. (2019). The impact of artificial intelligence on commercial management. Problems and Perspectives in Management. 17 (4), 441-452

R. J. Costa et al.,  "The impact of artificial intelligence on commercial management", in Problems and Perspectives in Management, vol. 17, no. 4, pp. 441-452, 2019

@article{costa2019_1734834110986,
	author = "Lopes da Costa, R. and Dias, Á. and Pereira, L. and António, N. and Capelo, A.",
	title = "The impact of artificial intelligence on commercial management",
	journal = "Problems and Perspectives in Management",
	year = "2019",
	volume = "17",
	number = "4",
	doi = "10.21511/ppm.17(4).2019.36",
	pages = "441-452",
	url = "https://businessperspectives.org/problems-and-perspectives-in-management/issue-333/the-impact-of-artificial-intelligence-on-commercial-management"
}

TY  - JOUR
TI  - The impact of artificial intelligence on commercial management
T2  - Problems and Perspectives in Management
VL  - 17
IS  - 4
AU  - Lopes da Costa, R.
AU  - Dias, Á.
AU  - Pereira, L.
AU  - António, N.
AU  - Capelo, A.
PY  - 2019
SP  - 441-452
SN  - 1727-7051
DO  - 10.21511/ppm.17(4).2019.36
UR  - https://businessperspectives.org/problems-and-perspectives-in-management/issue-333/the-impact-of-artificial-intelligence-on-commercial-management
AB  - The essence of this research is to shed light on use and importance of artificial intelligence (AI) in commercial activity. As such, the objective of the present study is to understand the impact of AI tools on the development of business functions and if they can be affirmed as a means of help or as a substitute for these functions. In-depth interviews were conducted with 15 commercial managers from technological SMEs. The results indicate that all the participants use AI systems frequently, that these tools assist in developing of their functions, allowing having more time and better preparing to solve the commercial problems. The findings also indicate that the tools used by commercials are still somewhat limited, and companies should focus on their training and development in AI, as well as the training of their commercials. Furthermore, the results show that firms intend to use the data collection and the analytical tool that enable real-time response and customization according to customer needs.
ER  -