Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Pereira, H. & Salgueiro, M. F. (2019). Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention. In 2019 Global Fashion Management Conference at Paris Proceedings. (pp. 824-826). Paris: Global Alliance of Marketing and Management Associations.
Exportar Referência (IEEE) 
H. M. Pereira and M. D. Salgueiro,  "Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention", in 2019 Global Fashion Management Conf. at Paris Proc., Paris, Global Alliance of Marketing and Management Associations, 2019, pp. 824-826
Exportar BibTeX 
@inproceedings{pereira2019_1734889098917,
	author = "Pereira, H. and Salgueiro, M. F.",
	title = "Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention",
	booktitle = "2019 Global Fashion Management Conference at Paris Proceedings",
	year = "2019",
	editor = "",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GFMC2019.08.06",
	pages = "824-826",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Paris",
	organization = "GAMMA",
	url = "http://gfmcproceedings.net/html/sub3_01.html"
}
Exportar RIS 
TY  - CPAPER
TI  - Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
T2  - 2019 Global Fashion Management Conference at Paris Proceedings
AU  - Pereira, H.
AU  - Salgueiro, M. F.
PY  - 2019
SP  - 824-826
SN  - 2288-825X
DO  - 10.15444/GFMC2019.08.06
CY  - Paris
UR  - http://gfmcproceedings.net/html/sub3_01.html
AB  - Introduction 
The study aims to collaborate to a better understanding of a social phenomenon that has gained increasing importance and analyze it under a commercial perspective, concluding about the impacts that it can bring for some markets. The purpose is to study the impact of the Fashion and Beauty advertisements models’ age on the purchase intention of female consumers over 50. This is a segment that has been gaining weight, expression and importance, and it is crucial to understand if it is been addressed with an effective communication strategy.
ER  -