Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Lopes da Costa, R., Cunha, S. & Gonçalves, R. (2019). Formulação estratégica no CIEE Lisboa. Revista de Gestão dos Países de Língua Portuguesa. 18 (2), 80-103
Exportar Referência (IEEE) 
R. J. Costa et al.,  "Formulação estratégica no CIEE Lisboa", in Revista de Gestão dos Países de Língua Portuguesa, vol. 18, no. 2, pp. 80-103, 2019
Exportar BibTeX 
@article{costa2019_1732203759990,
	author = "Lopes da Costa, R. and Cunha, S. and Gonçalves, R.",
	title = "Formulação estratégica no CIEE Lisboa",
	journal = "Revista de Gestão dos Países de Língua Portuguesa",
	year = "2019",
	volume = "18",
	number = "2",
	pages = "80-103",
	url = "http://bibliotecadigital.fgv.br/ojs/index.php/rgplp/issue/view/4437"
}
Exportar RIS 
TY  - JOUR
TI  - Formulação estratégica no CIEE Lisboa
T2  - Revista de Gestão dos Países de Língua Portuguesa
VL  - 18
IS  - 2
AU  - Lopes da Costa, R.
AU  - Cunha, S.
AU  - Gonçalves, R.
PY  - 2019
SP  - 80-103
SN  - 2674-5895
UR  - http://bibliotecadigital.fgv.br/ojs/index.php/rgplp/issue/view/4437
AB  - In an era in which the market is increasingly competitive and globalized, companies are forced to rethink and innovate their strategy. This investigation aims to determine if CIEE Lisbon is implementing corporate strategies in order to reach its strategic goals and increase its business performance. This study used a qualitative methodology based on detailed content analysis of 18 interviews. The article concludes that CIEE is implementing diversification strategies that allow it to grow organically and to create barriers to new competitors. It is also possible to conclude that the formation of strategic alliances is vital in the company's success, having a direct and positive impact on consumer satisfaction. Finally, this research shows that a merger and/or acquisition is not a viable option for the company at this time.
ER  -