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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Langaro, D. & Martins, L. (2020). The use of augmented reality in the marketing mix of physical products: Current practices and future implications. In Sandra Maria Correia Loureiro  (Ed.), Managerial challenges and social impacts of virtual and augmented reality. (pp. 55-75).: IGI Global.
Exportar Referência (IEEE) 
D. L. Souto and L. Martins,  "The use of augmented reality in the marketing mix of physical products: Current practices and future implications", in Managerial challenges and social impacts of virtual and augmented reality, Sandra Maria Correia Loureiro , Ed., IGI Global, 2020, pp. 55-75
Exportar BibTeX 
@incollection{souto2020_1732365734391,
	author = "Langaro, D. and Martins, L.",
	title = "The use of augmented reality in the marketing mix of physical products: Current practices and future implications",
	chapter = "",
	booktitle = "Managerial challenges and social impacts of virtual and augmented reality",
	year = "2020",
	volume = "",
	series = "",
	edition = "",
	pages = "55-55",
	publisher = "IGI Global",
	address = "",
	url = "https://www.igi-global.com/chapter/the-use-of-augmented-reality-in-the-marketing-mix-of-physical-products/248296"
}
Exportar RIS 
TY  - CHAP
TI  - The use of augmented reality in the marketing mix of physical products: Current practices and future implications
T2  - Managerial challenges and social impacts of virtual and augmented reality
AU  - Langaro, D.
AU  - Martins, L.
PY  - 2020
SP  - 55-75
DO  - 10.4018/978-1-7998-2874-7.ch004
UR  - https://www.igi-global.com/chapter/the-use-of-augmented-reality-in-the-marketing-mix-of-physical-products/248296
AB  - The current book chapter intends to explore what are the current practices in place regarding the use of AR in the marketing mix of physical products and the implications for the future.  While exploring this research question, the study contributes for identifying common aspects and drawing recommendations for future studies and practices. For addressing the research question proposed, twenty cases of physical products using AR as part of their marketing mix were identified and analysed for their characteristics. The EPI Cube framework and its contextualization in the customer experience was used as theoretical model for guiding the analysis. Findings are presented and implications for theory and practice are discussed. 
ER  -