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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Marques, S. & Salgueiro, M. de F. (2007). The influence of insignia on store environment. In 36th EMAC Conference. Reykjavik: EMAC.
Exportar Referência (IEEE) 
S. M. Marques and M. D. Salgueiro,  "The influence of insignia on store environment", in 36th EMAC Conf., Reykjavik, EMAC, 2007
Exportar BibTeX 
@inproceedings{marques2007_1732203491147,
	author = "Marques, S. and Salgueiro, M. de F.",
	title = "The influence of insignia on store environment",
	booktitle = "36th EMAC Conference",
	year = "2007",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "EMAC",
	address = "Reykjavik",
	organization = "Reykjavik University",
	url = "https://www.emac-online.org/emac-annual-conference/past-conferences"
}
Exportar RIS 
TY  - CPAPER
TI  - The influence of insignia on store environment
T2  - 36th EMAC Conference
AU  - Marques, S.
AU  - Salgueiro, M. de F.
PY  - 2007
CY  - Reykjavik
UR  - https://www.emac-online.org/emac-annual-conference/past-conferences
AB  - In order to analyse store choice criteria, it is required to consider the environment of the store (Baker et al., 2002). The ambient, the design of the store and the personal service are the factors under analysis since they are considered the most relevant ones (Baker et al., 1992). 

This paper uses Confirmatory Factor Analysis (CFA) to test a store environment measurement model (16 hypermarkets in the Lisbon Metropolitan Area). A multiple group CFA is used to study the influence of the insignia on store environment. 

Section two describes the theoretical model under analysis. Section three fits a measurement model using CFA. Section four investigates the influence of insignia on store environment and section five discusses the contributions and implications of the study.

ER  -