Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Cunha, S. M. da. & Crespo de Carvalho, J. (2006). The influence of sales promotion on consumers’ store choice. In 5th International Congress Marketing Trends.
Exportar Referência (IEEE) 
S. M. Marques and J. L. Carvalho,  "The influence of sales promotion on consumers’ store choice", in 5th Int. Congr. Marketing Trends, 2006
Exportar BibTeX 
@inproceedings{marques2006_1732435966624,
	author = "Cunha, S. M. da. and Crespo de Carvalho, J.",
	title = "The influence of sales promotion on consumers’ store choice",
	booktitle = "5th International Congress Marketing Trends",
	year = "2006",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "",
	organization = ""
}
Exportar RIS 
TY  - CPAPER
TI  - The influence of sales promotion on consumers’ store choice
T2  - 5th International Congress Marketing Trends
AU  - Cunha, S. M. da.
AU  - Crespo de Carvalho, J.
PY  - 2006
AB  - The determinants of consumer’s store choice are complex. Knowing more about store decision should help in addressing practical distribution and marketing problems and improving our understanding of the consume. The present research explores the influence of sales promotion on store choice. This paper presents a conceptual model of the process of assessing a retail format that includes the sales promotion. The objective is to examine: (1) if sales promotion are a store choice criteria, and (2) what type of sales promotion is more important to choose a store. To test the conceptual model is used a sample of hypermarket customers.
ER  -