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Export Reference (APA) 
Cunha, S. M. da. & Crespo de Carvalho, J. (2005). The value of sales promotion on store choice. In International Retailing Conference: Understanding Shopping Behavior to Develop Effective Retail Strategies. Reims, France: Academy of Marketing Science.
Export Reference (IEEE) 
S. M. Marques and J. L. Carvalho,  "The value of sales promotion on store choice", in Int. Retailing Conf.: Understanding Shopping Behavior to Develop Effective Retail Strategies, Reims, France, Academy of Marketing Science, 2005
Export BibTeX 
@inproceedings{marques2005_1716134938476,
	author = "Cunha, S. M. da. and Crespo de Carvalho, J.",
	title = "The value of sales promotion on store choice",
	booktitle = "International Retailing Conference: Understanding Shopping Behavior to Develop Effective Retail Strategies",
	year = "2005",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "Academy of Marketing Science",
	address = "Reims, France",
	organization = "Reims Management School"
}
Export RIS 
TY  - CPAPER
TI  - The value of sales promotion on store choice
T2  - International Retailing Conference: Understanding Shopping Behavior to Develop Effective Retail Strategies
AU  - Cunha, S. M. da.
AU  - Crespo de Carvalho, J.
PY  - 2005
CY  - Reims, France
AB  - This study evidences the influence that the sales promotions have on store choice.
Sales promotion may lead to a change of store. The consumers buy their purchases in one store instead of another since the sales promotions vary from one store to another.
This paper presents a conceptual model of the process of assessing a retail format that includes the sales promotion. The objective is to examine: if sales promotions are a store choice criteria, and what types of store choice criteria have greater influence on the store patronage intentions. To test the conceptual model is used a sample of hypermarket customers.

ER  -