Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Cunha, S. M. da. & Crespo de Carvalho, J. (2005). The influence of sales promotion on store choice. In 34th EMAC Conference. Milan: European Marketing Academy.
Exportar Referência (IEEE) 
S. M. Marques and J. L. Carvalho,  "The influence of sales promotion on store choice", in 34th EMAC Conf., Milan, European Marketing Academy, 2005
Exportar BibTeX 
@inproceedings{marques2005_1734884793731,
	author = "Cunha, S. M. da. and Crespo de Carvalho, J.",
	title = "The influence of sales promotion on store choice",
	booktitle = "34th EMAC Conference",
	year = "2005",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "European Marketing Academy",
	address = "Milan",
	organization = "European Marketing Academy",
	url = "https://www.emac-online.org/emac-annual-conference/past-conferences"
}
Exportar RIS 
TY  - CPAPER
TI  - The influence of sales promotion on store choice
T2  - 34th EMAC Conference
AU  - Cunha, S. M. da.
AU  - Crespo de Carvalho, J.
PY  - 2005
CY  - Milan
UR  - https://www.emac-online.org/emac-annual-conference/past-conferences
AB  - This study evidences the influence that the sales promotions have on store choice.
Sales promotion may lead to a change of store. The consumers buy their purchases in one store instead of another since the sales promotions vary from one store to another.
This paper presents a conceptual model of the process of assessing a retail format that includes the sales promotion. The objective is to examine: if sales promotions are a store choice criteria, and what types of store choice criteria have greater influence on the store patronage intentions. To test the conceptual model is used a sample of hypermarket customers.

ER  -