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Vicente, P. & Reis, E. (2007). Segmenting households according to attitudes towards recycling in a Portuguese urban area. Resources, Conservation and Recycling. 52 (1), 1-12
P. A. Duarte and E. D. Reis, "Segmenting households according to attitudes towards recycling in a Portuguese urban area", in Resources, Conservation and Recycling, vol. 52, no. 1, pp. 1-12, 2007
@article{duarte2007_1731980380468, author = "Vicente, P. and Reis, E.", title = "Segmenting households according to attitudes towards recycling in a Portuguese urban area", journal = "Resources, Conservation and Recycling", year = "2007", volume = "52", number = "1", doi = "10.1016/j.resconrec. 2007.01.005", pages = "1-12", url = "http://www.sciencedirect.com/science/article/pii/S0921344907000092?via%3Dihub" }
TY - JOUR TI - Segmenting households according to attitudes towards recycling in a Portuguese urban area T2 - Resources, Conservation and Recycling VL - 52 IS - 1 AU - Vicente, P. AU - Reis, E. PY - 2007 SP - 1-12 SN - 0921-3449 DO - 10.1016/j.resconrec. 2007.01.005 UR - http://www.sciencedirect.com/science/article/pii/S0921344907000092?via%3Dihub AB - Increasing citizens' participation in recycling programs has been a priority in the environmental policies of developed countries as part of a global strategy to manage the problem of excessive solid waste production. Understanding citizens' recycling behaviour, and the underlying attitudes and motivations, is crucial to the delineation of efficient future recycling programs. In this paper we apply cluster analysis to segment households in a Portuguese urban area according to attitudes towards recycling. The outcomes reveal three segments, one positive towards recycling and the other two reluctant or indifferent to participating in recycling. We discuss how the segmentation found can be used to customise market-communication actions aimed at stimulating participation in recycling. ER -