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Bicho, M., Nikolaeva, R., Ferreira, F. & Lages, C. (2022). Perceived success of hybrid microorganisations in a contested category. Journal of Small Business Management. 60 (4), 859-891
M. L. Bicho et al., "Perceived success of hybrid microorganisations in a contested category", in Journal of Small Business Management, vol. 60, no. 4, pp. 859-891, 2022
@article{bicho2022_1734530276585, author = "Bicho, M. and Nikolaeva, R. and Ferreira, F. and Lages, C.", title = "Perceived success of hybrid microorganisations in a contested category", journal = "Journal of Small Business Management", year = "2022", volume = "60", number = "4", doi = "10.1080/00472778.2020.1740536", pages = "859-891", url = "https://www.tandfonline.com/doi/full/10.1080/00472778.2020.1740536" }
TY - JOUR TI - Perceived success of hybrid microorganisations in a contested category T2 - Journal of Small Business Management VL - 60 IS - 4 AU - Bicho, M. AU - Nikolaeva, R. AU - Ferreira, F. AU - Lages, C. PY - 2022 SP - 859-891 SN - 0047-2778 DO - 10.1080/00472778.2020.1740536 UR - https://www.tandfonline.com/doi/full/10.1080/00472778.2020.1740536 AB - The organizational literature privileges objective performance indicators often selected by researchers. There is scarce research focusing on legitimacy-challenged hybrid and microorganizations and on perceived success under exigent conditions. To address this scarcity, this study, conducted among complementary and alternative medicine (CAM) microorganizations, explores success as a subjective measure originating from managers’ perceptions. For the purpose, it integrates cognitive mapping and multiple criteria decision analysis (MCDA) – a methodological contribution to construct a subjective-success framework that can be helpful for contested hybrid microorganizations. Seven factos emerged, of which human capital is recognized as critical, while external factors are considered unimportant. ER -