Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Rodrigues, P. (2018). The role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study. GAMMA - Global Marketing Conference at Tokyo.
Exportar Referência (IEEE)
P. Rodrigues,  "The role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study", in GAMMA - Global Marketing Conf. at Tokyo, 2018
Exportar BibTeX
@misc{rodrigues2018_1768420748380,
	author = "Rodrigues, P.",
	title = "The role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study",
	year = "2018"
}
Exportar RIS
TY  - CPAPER
TI  - The role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study
T2  - GAMMA - Global Marketing Conference at Tokyo
AU  - Rodrigues, P.
PY  - 2018
ER  -