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Rodrigues, P. (2018). The role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study. GAMMA - Global Marketing Conference at Tokyo.
P. Rodrigues, "The role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study", in GAMMA - Global Marketing Conf. at Tokyo, 2018
@misc{rodrigues2018_1768420748380,
author = "Rodrigues, P.",
title = "The role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study",
year = "2018"
}
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