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Rodrigues, P. (2018). Consumer-Brand Relationship – Two rival model to explain the consumer relationship with a luxury brand. 11th Annual EuroMed Academy of Business Conference.
P. Rodrigues, "Consumer-Brand Relationship – Two rival model to explain the consumer relationship with a luxury brand", in 11th Annu. EuroMed Academy of Business Conf., 2018
@misc{rodrigues2018_1725153680663, author = "Rodrigues, P.", title = "Consumer-Brand Relationship – Two rival model to explain the consumer relationship with a luxury brand", year = "2018" }