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Rodrigues, Clarinda & Rodrigues, P. (2019). Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands. Journal of Product & Brand Management. 28 (7)
R. Clarinda and P. Rodrigues, "Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands", in Journal of Product & Brand Management, vol. 28, no. 7, 2019
@article{clarinda2019_1725153936665, author = "Rodrigues, Clarinda and Rodrigues, P.", title = "Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands", journal = "Journal of Product & Brand Management", year = "2019", volume = "28", number = "7", doi = "10.1108/JPBM-04-2018-1842" }