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Export Reference (APA) 
Alturas, B. & Santos, M-C. (2004). Direct Selling: The role of risk in consumers'acceptance and satisfaction . Virtue in Marketing, Academy of Marketing Annual Conference.
Export Reference (IEEE) 
B. A. Alturas and M. D. Santos,  "Direct Selling: The role of risk in consumers'acceptance and satisfaction ", in Virtue in Marketing, Academy of Marketing Annu. Conf., Cheltenham, 2004
Export BibTeX 
@misc{alturas2004_1716052178127,
	author = "Alturas, B. and Santos, M-C.",
	title = "Direct Selling: The role of risk in consumers'acceptance and satisfaction ",
	year = "2004",
	howpublished = "Printed"
}
Export RIS 
TY  - CPAPER
TI  - Direct Selling: The role of risk in consumers'acceptance and satisfaction 
T2  - Virtue in Marketing, Academy of Marketing Annual Conference
AU  - Alturas, B.
AU  - Santos, M-C.
PY  - 2004
CY  - Cheltenham
AB  - This paper considers the role of perceived risk in consumer’s satisfaction and acceptance of direct selling. Direct selling has been exhibiting in the last decade substantial growth in sales revenues and number of salespeople involved. Also the acceptance on the part of the consumers has been increasing; in spite of they show more and more demanding and informed. The literature reveals that the relationship between customer satisfaction and direct selling has not been sufficiently studied, yet. This paper, applying a quantitative approach attempts to provide some data on this relation. Results indicate that there is a negative correlation between perceived risk and direct selling acceptance and also a positive correlation between direct selling acceptance and satisfaction.
ER  -