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Export Reference (APA) 
Alturas, B. & Santos, M-C. (2003). Determinants of direct selling: The consumer perspective . 16th EIASM/EMAC Doctoral Colloquium.
Export Reference (IEEE) 
B. A. Alturas and M. D. Santos,  "Determinants of direct selling: The consumer perspective ", in 16th EIASM/EMAC Doctoral Colloq., Glasgow, 2003
Export BibTeX 
@misc{alturas2003_1716053478872,
	author = "Alturas, B. and Santos, M-C.",
	title = "Determinants of direct selling: The consumer perspective ",
	year = "2003",
	howpublished = "Printed"
}
Export RIS 
TY  - CPAPER
TI  - Determinants of direct selling: The consumer perspective 
T2  - 16th EIASM/EMAC Doctoral Colloquium
AU  - Alturas, B.
AU  - Santos, M-C.
PY  - 2003
CY  - Glasgow
AB  - Direct selling is exhibiting substantial growth in sales revenues and number of salespeople involved. But, the relationship between customer satisfaction and direct selling has not yet been studied. In this paper, we propose a model for the determinants of consumer choice of direct selling.
ER  -