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Moro, S., Laureano, Raul M. S. & Cortez, P (2012). Enhancing Bank Direct Marketing through Data Mining. In Paulo Rita (Ed.), European Marketing Academy Conference (EMAC 2012). (pp. 1-8). Lisboa: ISCTE-IUL / EMAC.
S. M. Moro et al., "Enhancing Bank Direct Marketing through Data Mining", in European Marketing Academy Conf. (EMAC 2012), Paulo Rita, Ed., Lisboa, ISCTE-IUL / EMAC, 2012, pp. 1-8
@inproceedings{moro2012_1765649308218,
author = "Moro, S. and Laureano, Raul M. S. and Cortez, P",
title = "Enhancing Bank Direct Marketing through Data Mining",
booktitle = "European Marketing Academy Conference (EMAC 2012)",
year = "2012",
editor = "Paulo Rita",
volume = "",
pages = "1-8",
publisher = "ISCTE-IUL / EMAC",
address = "Lisboa",
organization = "ISCTE-IUL / EMAC",
url = "http://www.emac2012.org/r/home"
}
English