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Moro, S., Laureano, Raul M. S. & Cortez, P (2012). Enhancing Bank Direct Marketing through Data Mining. In Paulo Rita (Ed.), European Marketing Academy Conference (EMAC 2012). (pp. 1-8). Lisboa: ISCTE-IUL / EMAC.
S. M. Moro et al., "Enhancing Bank Direct Marketing through Data Mining", in European Marketing Academy Conf. (EMAC 2012), Paulo Rita, Ed., Lisboa, ISCTE-IUL / EMAC, 2012, pp. 1-8
@inproceedings{moro2012_1734904304879, author = "Moro, S. and Laureano, Raul M. S. and Cortez, P", title = "Enhancing Bank Direct Marketing through Data Mining", booktitle = "European Marketing Academy Conference (EMAC 2012)", year = "2012", editor = "Paulo Rita", volume = "", pages = "1-8", publisher = "ISCTE-IUL / EMAC", address = "Lisboa", organization = "ISCTE-IUL / EMAC", url = "http://www.emac2012.org/r/home" }