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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Moro, S., Laureano, Raul M. S. & Cortez, P (2012). Enhancing Bank Direct Marketing through Data Mining. European Marketing Academy Conference (EMAC 2012),, 1?8.
Export Reference (IEEE) 
S. M. Moro et al.,  "Enhancing Bank Direct Marketing through Data Mining", in European Marketing Academy Conf. (EMAC 2012), Lisboa, pp. 1-8, 2012
Export BibTeX 
@misc{moro2012_1792737922718,
	author = "Moro, S. and Laureano, Raul M. S. and Cortez, P",
	title = "Enhancing Bank Direct Marketing through Data Mining",
	year = "2012",
	howpublished = "Digital",
	url = "http://www.emac2012.org/r/home"
}
Export RIS 
TY  - CPAPER
TI  - Enhancing Bank Direct Marketing through Data Mining
T2  - European Marketing Academy Conference (EMAC 2012)
AU  - Moro, S.
AU  - Laureano, Raul M. S.
AU  - Cortez, P
PY  - 2012
SP  - 1-8
CY  - Lisboa
UR  - http://www.emac2012.org/r/home
ER  -