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Moro, S., Laureano, Raul M. S. & Cortez, P (2012). Enhancing Bank Direct Marketing through Data Mining. European Marketing Academy Conference (EMAC 2012). 1-8
S. M. Moro et al., "Enhancing Bank Direct Marketing through Data Mining", in European Marketing Academy Conf. (EMAC 2012), Lisboa, pp. 1-8, 2012
@misc{moro2012_1732232796423, author = "Moro, S. and Laureano, Raul M. S. and Cortez, P", title = "Enhancing Bank Direct Marketing through Data Mining", year = "2012", howpublished = "Digital", url = "http://www.emac2012.org/r/home" }