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Salminen, J., Jung, S.-G., Santos, J. M. & Jansen, B. J. (2019). The effect of smiling pictures on perceptions of personas. In Papadopoulos, G. A., Samaras, G. and Weibelzahl, S. (Ed.), UMAP'19 Adjunct: Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization. (pp. 75-79). Larnaca, Cyprus: Association for Computing Machinery.

J. Salminen et al.,  "The effect of smiling pictures on perceptions of personas", in UMAP'19 Adjunct: Adjunct Publication of the 27th Conf. on User Modeling, Adaptation and Personalization, Papadopoulos, G. A., Samaras, G. and Weibelzahl, S., Ed., Larnaca, Cyprus, Association for Computing Machinery, 2019, pp. 75-79

@inproceedings{salminen2019_1732407819378,
	author = "Salminen, J. and Jung, S.-G. and Santos, J. M. and Jansen, B. J.",
	title = "The effect of smiling pictures on perceptions of personas",
	booktitle = "UMAP'19 Adjunct: Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization",
	year = "2019",
	editor = "Papadopoulos, G. A., Samaras, G. and Weibelzahl, S.",
	volume = "",
	number = "",
	series = "",
	doi = "10.1145/3314183.3324973",
	pages = "75-79",
	publisher = "Association for Computing Machinery",
	address = "Larnaca, Cyprus",
	organization = "ACM",
	url = "https://dl.acm.org/doi/proceedings/10.1145/3314183"
}

TY  - CPAPER
TI  - The effect of smiling pictures on perceptions of personas
T2  - UMAP'19 Adjunct: Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization
AU  - Salminen, J.
AU  - Jung, S.-G.
AU  - Santos, J. M.
AU  - Jansen, B. J.
PY  - 2019
SP  - 75-79
DO  - 10.1145/3314183.3324973
CY  - Larnaca, Cyprus
UR  - https://dl.acm.org/doi/proceedings/10.1145/3314183
AB  - We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use the personas. In contrast, a smile does not increase the credibility of the personas. Our research has implications for the design of persona profiles and adds to previous findings of persona research that the picture choice influences individuals' persona perceptions in profound ways.
ER  -