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Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.-G. & Jansen, B. J. (2020). Persona perception scale: Development and exploratory validation of an instrument for evaluating individuals’ perceptions of personas. International Journal of Human-Computer Studies. 141

J. Salminen et al.,  "Persona perception scale: Development and exploratory validation of an instrument for evaluating individuals’ perceptions of personas", in Int. Journal of Human-Computer Studies, vol. 141, 2020

@article{salminen2020_1713274541552,
	author = "Salminen, J. and Santos, J. M. and Kwak, H. and An, J. and Jung, S.-G. and Jansen, B. J.",
	title = "Persona perception scale: Development and exploratory validation of an instrument for evaluating individuals’ perceptions of personas",
	journal = "International Journal of Human-Computer Studies",
	year = "2020",
	volume = "141",
	number = "",
	doi = "10.1016/j.ijhcs.2020.102437",
	url = "https://www.journals.elsevier.com/international-journal-of-human-computer-studies"
}

TY  - JOUR
TI  - Persona perception scale: Development and exploratory validation of an instrument for evaluating individuals’ perceptions of personas
T2  - International Journal of Human-Computer Studies
VL  - 141
AU  - Salminen, J.
AU  - Santos, J. M.
AU  - Kwak, H.
AU  - An, J.
AU  - Jung, S.-G.
AU  - Jansen, B. J.
PY  - 2020
SN  - 1071-5819
DO  - 10.1016/j.ijhcs.2020.102437
UR  - https://www.journals.elsevier.com/international-journal-of-human-computer-studies
AB  - Although used in many domains, the evaluation of personas is difficult due to the lack of validated measurement instruments. To tackle this challenge, we propose the Persona Perception Scale (PPS), a survey instrument for evaluating how individuals perceive personas. We develop the scale by reviewing relevant literature from social psychology, persona studies, and Human-Computer Interaction to find relevant constructs and items for measuring persona perceptions. Following initial pilot testing, we conduct an exploratory validation of the scale with 412 respondents and find that the constructs and items of the scale perform satisfactorily for deployment. The research has implications for both academic researchers and persona developers. Using the PPS, researchers and designers can evaluate how different persona designs affect individual perceptions of personas, for example persona users’ (e.g., designers, marketers, software developers) perceived credibility of the persona and their willingness to use it. Because persona perceptions are associated with persona acceptance and adoption, using a perceptual measurement instrument can improve the chances of persona adoption and use in real organizations.
ER  -