Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Martins, M.C. & Cardoso, M. G. M. S. (2012). Cross-validation of segments of credit card holders. Journal of Retailing and Consumer Services. 19 (6), 629-636
Exportar Referência (IEEE) 
M. C. Martins and M. M. Cardoso,  "Cross-validation of segments of credit card holders", in Journal of Retailing and Consumer Services, vol. 19, no. 6, pp. 629-636, 2012
Exportar BibTeX 
@article{martins2012_1732201253525,
	author = "Martins, M.C. and Cardoso, M. G. M. S.",
	title = "Cross-validation of segments of credit card holders",
	journal = "Journal of Retailing and Consumer Services",
	year = "2012",
	volume = "19",
	number = "6",
	doi = "10.1016/j.jretconser.2012.08.004",
	pages = "629-636",
	url = "http://www.scopus.com/inward/record.url?eid=2-s2.0-84866760014&partnerID=MN8TOARS"
}
Exportar RIS 
TY  - JOUR
TI  - Cross-validation of segments of credit card holders
T2  - Journal of Retailing and Consumer Services
VL  - 19
IS  - 6
AU  - Martins, M.C.
AU  - Cardoso, M. G. M. S.
PY  - 2012
SP  - 629-636
SN  - 0969-6989
DO  - 10.1016/j.jretconser.2012.08.004
UR  - http://www.scopus.com/inward/record.url?eid=2-s2.0-84866760014&partnerID=MN8TOARS
AB  - This work presents the segmentation of credit cards holders of a Portuguese financial institution. It is focused on the evaluation of the obtained solution via cross-validation. The proposed approach specifically handles a large data set with mixed (numerical and categorical) variables. It provides the evaluation of the internal stability of the segmentation solution and helps in characterizing the segments. Furthermore, it provides classification rules for new credit card holders. Finally, this work presents the credit card holders' segment profiles, helping to support ongoing and future strategic decisions.
ER  -