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Pedro Marques, Pereira, L., Santos, J., Lopes da Costa, R. & Dias, Á. (2021). Critical success factors for market strategy in electric vehicles. International Journal of Business Innovation and Research. 26 (2), 219-239
P. Marques et al., "Critical success factors for market strategy in electric vehicles", in Int. Journal of Business Innovation and Research, vol. 26, no. 2, pp. 219-239, 2021
@article{marques2021_1732200548457, author = "Pedro Marques and Pereira, L. and Santos, J. and Lopes da Costa, R. and Dias, Á.", title = "Critical success factors for market strategy in electric vehicles", journal = "International Journal of Business Innovation and Research", year = "2021", volume = "26", number = "2", doi = "10.1504/IJBIR.2019.10030706", pages = "219-239", url = "https://www.inderscience.com/jhome.php?jcode=ijbir" }
TY - JOUR TI - Critical success factors for market strategy in electric vehicles T2 - International Journal of Business Innovation and Research VL - 26 IS - 2 AU - Pedro Marques AU - Pereira, L. AU - Santos, J. AU - Lopes da Costa, R. AU - Dias, Á. PY - 2021 SP - 219-239 SN - 1751-0252 DO - 10.1504/IJBIR.2019.10030706 UR - https://www.inderscience.com/jhome.php?jcode=ijbir AB - The increasing consuming levels of fossil fuels are contributing dramatically and significantly to the climate change. Based on this assumption the automotive industry has decided to contribute to a sustainable initiative by investing in battery electric vehicle (BEV) fleets and new all purpose vehicle (APV) options, which have the purpose of enhancing and facilitate the mobility inside cities. This paper aims to estimate the impact and changes in the Portuguese transportation sector, as well to assess the customer perception and identify the decision-making factors of an electric vehicle. The results predict a growth of the APV in Europe and in Portugal along with average age of the Portuguese automotive car park. It is also expected a growth of the charging points infrastructure and the mobility options within the city. Moreover, the price and autonomy are the two most valued factors in an EV and the brand and technology the least. ER -