Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Bilro, R. G. & Loureiro, S. M. C. (2020). A consumer engagement systematic review: synthesis and research agenda. Spanish Journal of Marketing - ESIC. 24 (3)
Exportar Referência (IEEE) 
R. J. Bilro and S. M. Loureiro,  "A consumer engagement systematic review: synthesis and research agenda", in Spanish Journal of Marketing - ESIC, vol. 24, no. 3, 2020
Exportar BibTeX 
@article{bilro2020_1714227774910,
	author = "Bilro, R. G. and Loureiro, S. M. C.",
	title = "A consumer engagement systematic review: synthesis and research agenda",
	journal = "Spanish Journal of Marketing - ESIC",
	year = "2020",
	volume = "24",
	number = "3",
	doi = "10.1108/SJME-01-2020-0021",
	url = "https://www.emeraldgrouppublishing.com/journal/sjme"
}
Exportar RIS 
TY  - JOUR
TI  - A consumer engagement systematic review: synthesis and research agenda
T2  - Spanish Journal of Marketing - ESIC
VL  - 24
IS  - 3
AU  - Bilro, R. G.
AU  - Loureiro, S. M. C.
PY  - 2020
SN  - 2444-9695
DO  - 10.1108/SJME-01-2020-0021
UR  - https://www.emeraldgrouppublishing.com/journal/sjme
AB  - Purpose – This paper aims to review the existing literature about consumer engagement, provide an accurate mapping of this research field, propose a consumer engagement typology and a conceptual framework and offer a research agenda for this domain.
Design/methodology/approach – A systematic literature review using several quality filters was
performed, producing a top-quality pool of 41 papers. After that, a text mining analysis was conducted, and five major research streams emerged.
Findings – This paper proposes five distinct research streams based on the text mining analysis, namely, consumer engagement, online brand community engagement, consumer-brand engagement, consumer engagement behaviours and media engagement. Based on this, a consumer engagement typology and a conceptual framework are suggested and a research agenda is proposed.
Originality/value – This paper presents scientific value and originality because of the new character of the topic and the research methods used. This research is the first study to perform a systematic review and using a text-mining approach to examine the literature on consumer engagement. Based on this, the authors define consumer engagement typology. A research agenda underlining emerging future research topics for this domain is also proposed.
ER  -