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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Chavaglia, J. N., Filipe, J. A. & Ramalheiro, B. (2011). Neuromarketing: consumers and the anchoring effect. International Journal of Latest Trends in Finance and Economics Sciences. 1 (4), 183-189
Exportar Referência (IEEE) 
J. Chavaglia et al.,  "Neuromarketing: consumers and the anchoring effect", in Int. Journal of Latest Trends in Finance and Economics Sciences, vol. 1, no. 4, pp. 183-189, 2011
Exportar BibTeX 
@article{chavaglia2011_1714731419123,
	author = "Chavaglia, J. N. and Filipe, J. A. and Ramalheiro, B.",
	title = "Neuromarketing: consumers and the anchoring effect",
	journal = "International Journal of Latest Trends in Finance and Economics Sciences",
	year = "2011",
	volume = "1",
	number = "4",
	pages = "183-189",
	url = "http://ojs.excelingtech.co.uk/index.php/IJLTFES/index"
}
Exportar RIS 
TY  - JOUR
TI  - Neuromarketing: consumers and the anchoring effect
T2  - International Journal of Latest Trends in Finance and Economics Sciences
VL  - 1
IS  - 4
AU  - Chavaglia, J. N.
AU  - Filipe, J. A.
AU  - Ramalheiro, B.
PY  - 2011
SP  - 183-189
SN  - 2047-0916
UR  - http://ojs.excelingtech.co.uk/index.php/IJLTFES/index
AB  - The model of economic analysis used on the market by companies has shown too much inability to the explanation of problems arising from the economic man’s decision. So that alternative theories have been developed by a conventional series of renowned scientists and institutions. The need of an alternative has generated several different approaches. It is the case of the analysis of behavioral economics, represented in this study by neuromarketing. Theoretical view in the study of the anchoring effect of prices in the consumer's mind is presented. This study evidences the existence of the anchoring effect of prices in consumer decision of students from business courses of the city of Belém – PA (Brazil).
ER  -