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Export Reference (APA)
Petrides, L. & Fernandes, A. (2020). The successful visual artist: the building blocks of artistic careers model. Journal of Arts Management, Law and Society. 50 (6), 305-318
Export Reference (IEEE)
L. Petrides and A. E. Fernandes,  "The successful visual artist: the building blocks of artistic careers model", in Journal of Arts Management, Law and Society, vol. 50, no. 6, pp. 305-318, 2020
Export BibTeX
@article{petrides2020_1776113516710,
	author = "Petrides, L. and Fernandes, A.",
	title = "The successful visual artist: the building blocks of artistic careers model",
	journal = "Journal of Arts Management, Law and Society",
	year = "2020",
	volume = "50",
	number = "6",
	doi = "10.1080/10632921.2020.1845892",
	pages = "305-318",
	url = "https://www.tandfonline.com/toc/vjam20/current"
}
Export RIS
TY  - JOUR
TI  - The successful visual artist: the building blocks of artistic careers model
T2  - Journal of Arts Management, Law and Society
VL  - 50
IS  - 6
AU  - Petrides, L.
AU  - Fernandes, A.
PY  - 2020
SP  - 305-318
SN  - 1063-2921
DO  - 10.1080/10632921.2020.1845892
UR  - https://www.tandfonline.com/toc/vjam20/current
AB  - This article examines career building for visual artists, whereby a successful career is defined as exhibiting work, reaching a wide audience, and making a living by selling art. Using insights from management, marketing, entrepreneurship, and sociology, the authors develop a conceptual model for constructing a successful career, the Building Blocks of Artistic Careers model (BBAC). Pursuing such a career entails entrepreneurial and marketing skills, cultivation of relationships with art world gatekeepers, brand creation strategies, and reputation management. The article contributes to the literature of visual arts entrepreneurship, has implications for art school curricula, and raises issues for further research.
ER  -