Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. (2020). Exploring drivers and outcomes of brand centrality experience: the role of partner quality as moderator. International Journal of Fashion Design, Technology and Education. 13 (2), 150-164
Exportar Referência (IEEE) 
S. M. Loureiro,  "Exploring drivers and outcomes of brand centrality experience: the role of partner quality as moderator", in Int. Journal of Fashion Design, Technology and Education, vol. 13, no. 2, pp. 150-164, 2020
Exportar BibTeX 
@article{loureiro2020_1713610301784,
	author = "Loureiro, S. M. C.",
	title = "Exploring drivers and outcomes of brand centrality experience: the role of partner quality as moderator",
	journal = "International Journal of Fashion Design, Technology and Education",
	year = "2020",
	volume = "13",
	number = "2",
	doi = "10.1080/17543266.2020.1758799",
	pages = "150-164",
	url = "https://www.tandfonline.com/toc/tfdt20/current"
}
Exportar RIS 
TY  - JOUR
TI  - Exploring drivers and outcomes of brand centrality experience: the role of partner quality as moderator
T2  - International Journal of Fashion Design, Technology and Education
VL  - 13
IS  - 2
AU  - Loureiro, S. M. C.
PY  - 2020
SP  - 150-164
SN  - 1754-3266
DO  - 10.1080/17543266.2020.1758799
UR  - https://www.tandfonline.com/toc/tfdt20/current
AB  - The research aimed to (i) explore brand experience and brand love as antecedents of brand centrality experience, (ii) analyse brand engagement and overall brand image as consequences of brand centrality experience, (iii) analyse the moderator effect of partner quality in the relationship between brand love and brand centrality experience. Mall intercept field survey methodology was utilised to collect data. Data from a survey of 250 consumers were used to analyse the proposed model. Given the sample surveyed and the results found, it was demonstrated that brand love is more effective in influencing brand centrality experience than brand experience. Brand image and particularly customer engagement are consequences of brand centrality experience. Partner quality moderates the relationship between brand love and brand centrality experience. 
ER  -