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Loureiro, S. M. C. (2020). Foreword-Building Consumer-Brand Relationship in Luxury Brand Management. Building Consumer-Brand Relationship in Luxury Brand Management.
S. M. Loureiro, "Foreword-Building Consumer-Brand Relationship in Luxury Brand Management", in Building Consumer-Brand Relationship in Luxury Brand Management, 2020
@inbook{loureiro2020_1764910348001,
author = "Loureiro, S. M. C.",
title = "Building Consumer-Brand Relationship in Luxury Brand Management (Preface)",
chapter = "",
year = "2020",
editor = "",
volume = "",
series = "",
edition = "",
doi = "10.4018/978-1-7998-4369-6",
publisher = "IGI Global",
address = "",
url = "https://www.igi-global.com/book/building-consumer-brand-relationship-luxury/244434"
}
TY - GEN TI - Foreword-Building Consumer-Brand Relationship in Luxury Brand Management T2 - Building Consumer-Brand Relationship in Luxury Brand Management AU - Loureiro, S. M. C. PY - 2020 DO - 10.4018/978-1-7998-4369-6 UR - https://www.igi-global.com/book/building-consumer-brand-relationship-luxury/244434 ER -
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