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Export Reference (APA) 
Loureiro, S. M. C., Correia, C. & Guerreiro, J. (2020). Virtual supermarket setting: Exploring antecedents of emotions and purchase intentions. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 468-472). Seoul: Global Alliance of Marketing and Management Associations.
Export Reference (IEEE) 
S. M. Loureiro et al.,  "Virtual supermarket setting: Exploring antecedents of emotions and purchase intentions", in 2020 Global Marketing Conf. at Seoul Proc., Seoul, Global Alliance of Marketing and Management Associations, 2020, pp. 468-472
Export BibTeX 
@inproceedings{loureiro2020_1716122804110,
	author = "Loureiro, S. M. C. and Correia, C. and Guerreiro, J.",
	title = "Virtual supermarket setting: Exploring antecedents of emotions and purchase intentions",
	booktitle = "2020 Global Marketing Conference at Seoul Proceedings",
	year = "2020",
	editor = "",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GMC2020.04.06.04",
	pages = "468-472",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Seoul",
	organization = "GAMMA",
	url = "http://gmcproceedings.net/html/sub3_01.html"
}
Export RIS 
TY  - CPAPER
TI  - Virtual supermarket setting: Exploring antecedents of emotions and purchase intentions
T2  - 2020 Global Marketing Conference at Seoul Proceedings
AU  - Loureiro, S. M. C.
AU  - Correia, C.
AU  - Guerreiro, J.
PY  - 2020
SP  - 468-472
SN  - 1976-8699
DO  - 10.15444/GMC2020.04.06.04
CY  - Seoul
UR  - http://gmcproceedings.net/html/sub3_01.html
AB  - Virtual Reality is based on three key characteristics: immersion, interactivity (Boyd &
Koles, 2018). Firstly, when exposed to a virtual environment, the individual
experiences the sense of immersion or presence within that environment. The user
feels like being there and escaping or becoming isolated from the real world. Beside
immersion, VR provides a very dynamic environment (Loureiro et al., 2019), which is
important to create consumer involvement. Hence, the current study explores
antecedents of emotions and purchase intention in virtual supermarket setting.
ER  -