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Pereira, J. (2020). THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE APPROACH. 2020 Global Marketing Conference at Seoul Proceedings.
S. M. Loureiro, "THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE APPROACH", in 2020 Global Marketing Conf. at Seoul Proc., Seoul, 2020
@misc{loureiro2020_1766516588037,
author = "Pereira, J.",
title = "THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE APPROACH",
year = "2020"
}
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