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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Guerreiro, J. & Loureiro, S. M. C. (2020). How artificial intelligence in smart devices affects customer-brand relationships. In European Academy of Management Conference, EURAM 2020.: EURAM - European Academy of Management.
Exportar Referência (IEEE) 
J. R. Guerreiro and S. M. Loureiro,  "How artificial intelligence in smart devices affects customer-brand relationships", in European Academy of Management Conf., EURAM 2020, EURAM - European Academy of Management, 2020
Exportar BibTeX 
@inproceedings{guerreiro2020_1732200563965,
	author = "Guerreiro, J. and Loureiro, S. M. C.",
	title = "How artificial intelligence in smart devices affects customer-brand relationships",
	booktitle = "European Academy of Management Conference, EURAM 2020",
	year = "2020",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "EURAM - European Academy of Management",
	address = "",
	organization = "EURAM",
	url = "https://conferences.euram.academy/2020conference/"
}
Exportar RIS 
TY  - CPAPER
TI  - How artificial intelligence in smart devices affects customer-brand relationships
T2  - European Academy of Management Conference, EURAM 2020
AU  - Guerreiro, J.
AU  - Loureiro, S. M. C.
PY  - 2020
SN  - 0000-0000
UR  - https://conferences.euram.academy/2020conference/
AB  - This paper explores how customer-brand relationships are built during the interaction of users
with artificial intelligence (AI) enabled smart devices. Although the market of smart devices
and AI-enabled technology is still in its infancy, such interactions will develop to become an
important part of our daily activities. Such AI agents, will help consumers to perform their daily
activities, to decide on the products that may fit them better and even engage in thoughtful
discussions regarding consumer’s beliefs and values. Therefore, understanding what may drive
consumers to approach or avoid, maintain or terminate, enhance or not a relationship with an
AI agent is of particular important for the future. The Attachment-Aversion (AA) theory is used
to propose and test a conceptual model of how AI in smart devices may affect customer-brand
relationships. Results show that enriching the self has the highest effect on AA relationships
and on motivational strength to continue the relation. The paper concludes by discussing the
findings and highlighting the main theoretical and managerial contributions of the study. 
ER  -