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Silva, G., Paiva, I., Carvalho, L. & Sanches S.L. (2020). Estudo da cana de açúcar na matriz energética Brasileira. XII International Congress on teaching cases related to Public and Nonprofit Marketing.

G. M. Silva et al.,  "Estudo da cana de açúcar na matriz energética Brasileira", in XII Int. Congr. on teaching cases related to Public and Nonprofit Marketing, Setubal, 2020

@misc{silva2020_1734887731084,
	author = "Silva, G. and Paiva, I. and Carvalho, L. and Sanches S.L.",
	title = "Estudo da cana de açúcar na matriz energética Brasileira",
	year = "2020",
	url = "http://congressocasosaimpn.esce.ips.pt/"
}

TY  - CPAPER
TI  - Estudo da cana de açúcar na matriz energética Brasileira
T2  - XII International Congress on teaching cases related to Public and Nonprofit Marketing
AU  - Silva, G.
AU  - Paiva, I.
AU  - Carvalho, L.
AU  - Sanches S.L.
PY  - 2020
CY  - Setubal
UR  - http://congressocasosaimpn.esce.ips.pt/
AB  - Based on a comparative case study between two Brazilian companies in the sugar and
alcohol sector, sustainability and green marketing in the sugarcane production chain and
their relationship with the Circular Economy are analysed, as well as the economic benefits
of using waste from the production process of the ethanol and sugar. This study highlights
the contribution ethanol, obtained from sugarcane, as a renewable source to replace fossil
fuel, and the residues from de process of transforming sugarcane (sugarcane bagasse and
vinasse), as sources of energy and revenue for companies. This cases presents a
comparative study between two companies on the capacity to generate economic benefits,
when the entire cycle of the sugarcane production chain is used.
ER  -