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Rodrigues, H. & Brochado, A. (2021). Going for silver-senior consumers’ reviews of medical tourism. In Ana Pinto Borges, Paula Rodrigues (Ed.), New techniques for brand management in the healthcare sector. (pp. 64-83).: IGI Global.

H. M. Rodrigues and A. M. Brochado,  "Going for silver-senior consumers’ reviews of medical tourism", in New techniques for brand management in the healthcare sector, Ana Pinto Borges, Paula Rodrigues, Ed., IGI Global, 2021, pp. 64-83

@incollection{rodrigues2021_1732207852638,
	author = "Rodrigues, H. and Brochado, A.",
	title = "Going for silver-senior consumers’ reviews of medical tourism",
	chapter = "",
	booktitle = "New techniques for brand management in the healthcare sector",
	year = "2021",
	volume = "",
	series = "",
	edition = "",
	pages = "64-64",
	publisher = "IGI Global",
	address = "",
	url = "https://www.igi-global.com/book/new-techniques-brand-management-healthcare/239909"
}

TY  - CHAP
TI  - Going for silver-senior consumers’ reviews of medical tourism
T2  - New techniques for brand management in the healthcare sector
AU  - Rodrigues, H.
AU  - Brochado, A.
PY  - 2021
SP  - 64-83
DO  - 10.4018/978-1-7998-3034-4.ch005
UR  - https://www.igi-global.com/book/new-techniques-brand-management-healthcare/239909
AB  - Senior medical tourism is a growing niche market. Senior citizens are increasingly traveling abroad
with the stated intent of accessing medical treatment. This study sought to identify the main dimensions
of overall experiences in senior medical tourism. Data based on senior citizens’ comments and ratings
were retrieved from the treatment abroad website, with a focus on customers over 54 years old. Content
analyses identified eight major themes in medical tourism reviewers. The themes of happiness (with the
results) and treatment are predominant in senior consumers. The results are relevant to managers and
marketing researchers who run medical tourism businesses, providing them with a deeper understanding of the senior market on services and identifying which services’ quality most significantly influence
customers’ recommendations.
ER  -