Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Bilro, R.G. & Loureiro, S. M. C. (2020). An exploratory study of social selling on LinkedIn: the concept and its implications. ICMarktech'20.
Exportar Referência (IEEE) 
R. J. Bilro and S. M. Loureiro,  "An exploratory study of social selling on LinkedIn: the concept and its implications", in ICMarktech'20, Lisboa, 2020
Exportar BibTeX 
@misc{bilro2020_1734957012687,
	author = "Bilro, R.G. and Loureiro, S. M. C.",
	title = "An exploratory study of social selling on LinkedIn: the concept and its implications",
	year = "2020",
	howpublished = "Ambos (impresso e digital)",
	url = "http://www.icmarktech.org/index.php/en/"
}
Exportar RIS 
TY  - CPAPER
TI  - An exploratory study of social selling on LinkedIn: the concept and its implications
T2  - ICMarktech'20
AU  - Bilro, R.G.
AU  - Loureiro, S. M. C.
PY  - 2020
CY  - Lisboa
UR  - http://www.icmarktech.org/index.php/en/
AB  - Due to the digital transformation, the purchasing process is evolving, rising the need to reinvent the sales process. Through marketing and sales tools and tactics, social selling presents itself as a strategy that supports the company to position itself at the beginning of consumers journey. It also allows firms t retake its influence in the decisionmaking process, through the education of customers, building and strengthening relationships based on trust, customized customers strategies and generation of value and content. Through a qualitative methodology using in-depth interviews, this research aims to shed light on a topic that is still under-explored and to propose the application of this strategy in firms. From this study, both theoretical and managerial implications are offered.
ER  -