Exportar Publicação

Tavares, S. A. & Ferreira, P.  A. (2020). Business Model Canvas as diagnostic tool of the creation of cultural value: Conceptual and exploratory approach to the case of Ferreira’s de Castro Cultural Complex. In Álvaro Rocha, Bernabé Escobar Peréz, Francisco Garcia Peñalvo, Maria del Mar Miras, Ramiro Gonçalves (Ed.), 2020 15th Iberian Conference on Information Systems and Technologies (CISTI). Sevilla: IEEE.

S. A. Tavares and P. A. Ferreira,  "Business Model Canvas as diagnostic tool of the creation of cultural value: Conceptual and exploratory approach to the case of Ferreira’s de Castro Cultural Complex", in 2020 15th Iberian Conf. on Information Systems and Technologies (CISTI), Álvaro Rocha, Bernabé Escobar Peréz, Francisco Garcia Peñalvo, Maria del Mar Miras, Ramiro Gonçalves, Ed., Sevilla, IEEE, 2020

@inproceedings{tavares2020_1734883769070,
	author = "Tavares, S. A. and Ferreira, P.  A.",
	title = "Business Model Canvas as diagnostic tool of the creation of cultural value: Conceptual and exploratory approach to the case of Ferreira’s de Castro Cultural Complex",
	booktitle = "2020 15th Iberian Conference on Information Systems and Technologies (CISTI)",
	year = "2020",
	editor = "Álvaro Rocha, Bernabé Escobar Peréz, Francisco Garcia Peñalvo, Maria del Mar Miras, Ramiro Gonçalves",
	volume = "",
	number = "",
	series = "",
	doi = "10.23919/CISTI49556.2020.9140879",
	publisher = "IEEE",
	address = "Sevilla",
	organization = "AISTI",
	url = "https://ieeexplore.ieee.org/xpl/conhome/9137058/proceeding"
}

TY  - CPAPER
TI  - Business Model Canvas as diagnostic tool of the creation of cultural value: Conceptual and exploratory approach to the case of Ferreira’s de Castro Cultural Complex
T2  - 2020 15th Iberian Conference on Information Systems and Technologies (CISTI)
AU  - Tavares, S. A.
AU  - Ferreira, P.  A.
PY  - 2020
SN  - 2166-0727
DO  - 10.23919/CISTI49556.2020.9140879
CY  - Sevilla
UR  - https://ieeexplore.ieee.org/xpl/conhome/9137058/proceeding
AB  - The definitions and concepts associated to business model are changing because the economic and financial transactions caused by the digital era. Those could be understood as the entrepreneur and manager conceptual tool that helps the decision making, root to create and deliver economic, non-economic value and/or economic impact, social, environmental, cultural, among others, this one as measures of that. The article purpose is exploring the business model canvas as diagnostic tool in the process of creation and presentation of cultural value to the community, being the study object Ferreira’s de Castro Cultural Complex. It’s a case study, hybrid – theoretic-conceptual and empirical – and exploratory. Was followed a qualitative methodology with a constructivist paradigm and an interpretative base. The data were collected through a documental analysis and semi-structured recorded interviews and for the data analysis were used content analyse. Between others, concludes that: (a) the business model canvas is a useful and adaptable tool to diagnose the system of creation, development, renovation and dissemination of cultural value and (b) the complex presents some frailties like the incapacity of looking to communication as generator and spreading cultural value factor and the consequent effects of that. Was possible realize theoretic-conceptual solutions for the debilities, those are practicable. This study contributes to the practice, could be replicated to other similar cases. Is relevant to the investigation because turn possible the creation of hypothesis for later tests in study deepening or in future study cases. In function of the literature review, this study is the first to explore the BMC as diagnostic tool at value creation by cultural equipment’s.
ER  -