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Export Reference (APA)
Alreesh, M., Loureiro, S. M. C. & Bilro, R. G. (2020). Inspiring consumers online: A proposed framework comparing different cultures. In Rocha, Á., Peter, M. K., Loureiro, S., Reis, J. L., Cayolla, R., and Bogdanovic, Z. (Ed.), Marketing and Smart Technologies. Smart Innovation, Systems and Technologies. (pp. 671-676). Lisboa: Springer Singapore.
Export Reference (IEEE)
M. Alreesh et al.,  "Inspiring consumers online: A proposed framework comparing different cultures", in Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, Rocha, Á., Peter, M. K., Loureiro, S., Reis, J. L., Cayolla, R., and Bogdanovic, Z., Ed., Lisboa, Springer Singapore, 2020, vol. 205, pp. 671-676
Export BibTeX
@incollection{alreesh2020_1764932156651,
	author = "Alreesh, M. and Loureiro, S. M. C. and Bilro, R. G.",
	title = "Inspiring consumers online: A proposed framework comparing different cultures",
	chapter = "",
	booktitle = "Marketing and Smart Technologies. Smart Innovation, Systems and Technologies",
	year = "2020",
	volume = "205",
	series = "",
	edition = "",
	pages = "671-671",
	publisher = "Springer Singapore",
	address = "Lisboa",
	url = "https://link.springer.com/book/10.1007/978-981-33-4183-8"
}
Export RIS
TY  - CHAP
TI  - Inspiring consumers online: A proposed framework comparing different cultures
T2  - Marketing and Smart Technologies. Smart Innovation, Systems and Technologies
VL  - 205
AU  - Alreesh, M.
AU  - Loureiro, S. M. C.
AU  - Bilro, R. G.
PY  - 2020
SP  - 671-676
SN  - 2190-3018
DO  - 10.1007/978-981-33-4183-8_53
CY  - Lisboa
UR  - https://link.springer.com/book/10.1007/978-981-33-4183-8
AB  - The goal of this research is to assess the current status of online trade relations between Kuwait and Portugal. In the current study, we propose a comparative framework called EI-CE-P. We conducted a comprehensive literature review leading to an innovative framework which will be confirmed using two panelsamples, one from Portugal and another from Kuwait. This framework willcontribute theoretically and managerial to the body of the literature on thetopic and to those who deal with online trade.
ER  -