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Alreesh, M., Loureiro, S. M. C. & Bilro, R. G. (2020). Inspiring consumers online: A proposed framework comparing different cultures. In Rocha, Á., Peter, M. K., Loureiro, S., Reis, J. L., Cayolla, R., and Bogdanovic, Z. (Ed.), Marketing and Smart Technologies. Smart Innovation, Systems and Technologies. (pp. 671-676). Lisboa: Springer Singapore.
M. Alreesh et al., "Inspiring consumers online: A proposed framework comparing different cultures", in Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, Rocha, Á., Peter, M. K., Loureiro, S., Reis, J. L., Cayolla, R., and Bogdanovic, Z., Ed., Lisboa, Springer Singapore, 2020, vol. 205, pp. 671-676
@incollection{alreesh2020_1734883581345, author = "Alreesh, M. and Loureiro, S. M. C. and Bilro, R. G.", title = "Inspiring consumers online: A proposed framework comparing different cultures", chapter = "", booktitle = "Marketing and Smart Technologies. Smart Innovation, Systems and Technologies", year = "2020", volume = "205", series = "", edition = "", pages = "671-671", publisher = "Springer Singapore", address = "Lisboa", url = "https://link.springer.com/book/10.1007/978-981-33-4183-8" }
TY - CHAP TI - Inspiring consumers online: A proposed framework comparing different cultures T2 - Marketing and Smart Technologies. Smart Innovation, Systems and Technologies VL - 205 AU - Alreesh, M. AU - Loureiro, S. M. C. AU - Bilro, R. G. PY - 2020 SP - 671-676 SN - 2190-3018 DO - 10.1007/978-981-33-4183-8_53 CY - Lisboa UR - https://link.springer.com/book/10.1007/978-981-33-4183-8 AB - The goal of this research is to assess the current status of online trade relations between Kuwait and Portugal. In the current study, we propose a comparative framework called EI-CE-P. We conducted a comprehensive literature review leading to an innovative framework which will be confirmed using two panelsamples, one from Portugal and another from Kuwait. This framework willcontribute theoretically and managerial to the body of the literature on thetopic and to those who deal with online trade. ER -