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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C., Correia, C. & Guerreiro, J. (2021). The role of mental imagery as driver to purchase intentions in a virtual supermarket . In Augmented reality and virtual reality: New trends in immersive technology. (pp. 17-28).: Springer.
Exportar Referência (IEEE) 
S. M. Loureiro et al.,  "The role of mental imagery as driver to purchase intentions in a virtual supermarket ", in Augmented reality and virtual reality: New trends in immersive technology, Springer, 2021, pp. 17-28
Exportar BibTeX 
@incollection{loureiro2021_1732211463663,
	author = "Loureiro, S. M. C. and Correia, C. and Guerreiro, J.",
	title = "The role of mental imagery as driver to purchase intentions in a virtual supermarket ",
	chapter = "",
	booktitle = "Augmented reality and virtual reality: New trends in immersive technology",
	year = "2021",
	volume = "",
	series = "Progress in IS ",
	edition = "",
	pages = "17-17",
	publisher = "Springer",
	address = "",
	url = "https://link.springer.com/book/10.1007/978-3-030-68086-2"
}
Exportar RIS 
TY  - CHAP
TI  - The role of mental imagery as driver to purchase intentions in a virtual supermarket 
T2  - Augmented reality and virtual reality: New trends in immersive technology
AU  - Loureiro, S. M. C.
AU  - Correia, C.
AU  - Guerreiro, J.
PY  - 2021
SP  - 17-28
DO  - 10.1007/978-3-030-68086-2_2
UR  - https://link.springer.com/book/10.1007/978-3-030-68086-2
AB  - This study aims to explore the role of mental imagery, product involvement and presence on emotions and purchase intentions. A quasi-experimental between-subjects design was implemented to test the proposed model. The quasi-experimental manipulation comprised a virtual grocery store, using VR. A quantitative approach was followed using a questionnaire to get data to test the model. The questionnaire was fulfilled after the 108 participants visualize the scenario through VR. The results reveal that all hypotheses are supported, expect H4. Product involvement is not associated to emotions.
ER  -