Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Lopes da Costa, R., Cabral, L., Pereira, L., Dias, Á. & Gonçalves, R. (2022). Entrepreneurship and digital markets. International Journal of Economics and Business Research. 24 (1/2), 271-285
Exportar Referência (IEEE) 
R. J. Costa et al.,  "Entrepreneurship and digital markets", in Int. Journal of Economics and Business Research, vol. 24, no. 1/2, pp. 271-285, 2022
Exportar BibTeX 
@article{costa2022_1734881249079,
	author = "Lopes da Costa, R. and Cabral, L. and Pereira, L. and Dias, Á. and Gonçalves, R.",
	title = "Entrepreneurship and digital markets",
	journal = "International Journal of Economics and Business Research",
	year = "2022",
	volume = "24",
	number = "1/2",
	doi = "10.1504/IJEBR.2022.10037918",
	pages = "271-285",
	url = "https://www.inderscience.com/jhome.php?jcode=ijebr"
}
Exportar RIS 
TY  - JOUR
TI  - Entrepreneurship and digital markets
T2  - International Journal of Economics and Business Research
VL  - 24
IS  - 1/2
AU  - Lopes da Costa, R.
AU  - Cabral, L.
AU  - Pereira, L.
AU  - Dias, Á.
AU  - Gonçalves, R.
PY  - 2022
SP  - 271-285
SN  - 1756-9850
DO  - 10.1504/IJEBR.2022.10037918
UR  - https://www.inderscience.com/jhome.php?jcode=ijebr
AB  - Over the past years, the digital industry has experienced a huge transformation, impacting not only entrepreneurship, but also digital platforms. All business strategies must be rethought, with the purpose of satisfying the consumer’s needs, which are constantly changing. Entrepreneurs must adapt their products to the digital format and take advantage of the benefits that digitalisation can offer, especially in a context in which markets are more dynamic and uncertain. This research aimed to comprehend how entrepreneurship and digital platforms are related, identifying the main challenges. In this sense, three research questions were formulated, based on the literature review and, a questionnaire was applied. After combining a quantitative and qualitative analysis, it was possible to realise that it is essential to take into account that digitalisation requires a rethinking of the companies strategies. Thus, entrepreneurs should take advantage of this opportunity to sell their products through these platforms.
ER  -