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Export Reference (APA) 
Costa, L., Teixeira, A. & Brochado, A. (2021). Determinants of consumers’ frugal innovation acceptance in a developed country. Young Consumers. 22 (2), 185-201
Export Reference (IEEE) 
L. Costa et al.,  "Determinants of consumers’ frugal innovation acceptance in a developed country", in Young Consumers, vol. 22, no. 2, pp. 185-201, 2021
Export BibTeX 
@article{costa2021_1766030223092,
	author = "Costa, L. and Teixeira, A. and Brochado, A.",
	title = "Determinants of consumers’ frugal innovation acceptance in a developed country",
	journal = "Young Consumers",
	year = "2021",
	volume = "22",
	number = "2",
	doi = "10.1108/YC-10-2020-1223",
	pages = "185-201",
	url = "https://www.emerald.com/insight/publication/issn/1747-3616"
}
Export RIS 
TY  - JOUR
TI  - Determinants of consumers’ frugal innovation acceptance in a developed country
T2  - Young Consumers
VL  - 22
IS  - 2
AU  - Costa, L.
AU  - Teixeira, A.
AU  - Brochado, A.
PY  - 2021
SP  - 185-201
SN  - 1758-7212
DO  - 10.1108/YC-10-2020-1223
UR  - https://www.emerald.com/insight/publication/issn/1747-3616
AB  - Purpose – This study aims to understand why young people are interested in buying frugal innovations.
Design/methodology/approach – Data were collected with a survey administered to 534 university
students enrolled in various fields of study (e.g. sciences, technology, economics and fine arts). Using
the Tata Nano car as an example of frugal innovation, a model based on the unified theory of acceptance
and use of technology was developed using partial least squares structural equation modeling.
Findings – The model’s results reveal that effort expectancy, performance expectancy and facilitating
conditions are critical factors that explain university students’ intention to buy Tata Nano.
Originality/value – Although frugal innovations are often introduced first in developing countries, frugal
innovations could be highly relevant to users in developed nations as these innovations can provide
market opportunities in terms of cost-conscious, relatively low-income and sustainability-conscious
consumers.
ER  -