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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C., Guerreiro, J. & Japutra, A. (2021). How escapism leads to behavioral intention in a virtual reality store with background music?. Journal of Business Research. 134, 288-300
Exportar Referência (IEEE) 
S. M. Loureiro et al.,  "How escapism leads to behavioral intention in a virtual reality store with background music?", in Journal of Business Research, vol. 134, pp. 288-300, 2021
Exportar BibTeX 
@article{loureiro2021_1714914228378,
	author = "Loureiro, S. M. C. and Guerreiro, J. and Japutra, A.",
	title = "How escapism leads to behavioral intention in a virtual reality store with background music?",
	journal = "Journal of Business Research",
	year = "2021",
	volume = "134",
	number = "",
	doi = "10.1016/j.jbusres.2021.05.035",
	pages = "288-300",
	url = "https://www.sciencedirect.com/journal/journal-of-business-research"
}
Exportar RIS 
TY  - JOUR
TI  - How escapism leads to behavioral intention in a virtual reality store with background music?
T2  - Journal of Business Research
VL  - 134
AU  - Loureiro, S. M. C.
AU  - Guerreiro, J.
AU  - Japutra, A.
PY  - 2021
SP  - 288-300
SN  - 0148-2963
DO  - 10.1016/j.jbusres.2021.05.035
UR  - https://www.sciencedirect.com/journal/journal-of-business-research
AB  - Despite the technological advances, empirical studies to understand how VR influences consumer behavior have been limited to date. This study aims (i) to extend the S(Stimuli)-O (Organism)-R (Response) framework by considering escapism as stimuli and incorporating vividness and telepresence as an organism and (ii) examine the role of calm versus upbeat music tempo in the background. Based on an experimental study of between-groups factorial design with two hundred participants, the results offer support to our conceptual framework. Escapism, which functions as experience, stimulates the consumers’ cognitive and affective state that increase pleasure. Subsequently, the consumers’ sense of pleasure heightens the vividness and presence of the virtual reality store, which positively affects their intentions. The link between presence and behavioral intention is stronger with calm music in the background. On the contrary, the link between arousal and pleasure is stronger when consumers listen to upbeat music in the virtual store.
ER  -