Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Huaqing, r., Pereira, L. & Xiao, y. (2022). Trademark portfolio and enterprise performance: Systematic literature review. International Journal of Intellectual Property Management. 12 (2), 260-280
Exportar Referência (IEEE) 
R. Huaqing et al.,  "Trademark portfolio and enterprise performance: Systematic literature review", in Int. Journal of Intellectual Property Management, vol. 12, no. 2, pp. 260-280, 2022
Exportar BibTeX 
@article{huaqing2022_1731867677726,
	author = "Huaqing, r. and Pereira, L. and Xiao, y.",
	title = "Trademark portfolio and enterprise performance: Systematic literature review",
	journal = "International Journal of Intellectual Property Management",
	year = "2022",
	volume = "12",
	number = "2",
	doi = "10.1504/IJIPM.2022.122303",
	pages = "260-280",
	url = "https://www.inderscience.com/jhome.php?jcode=ijipm"
}
Exportar RIS 
TY  - JOUR
TI  - Trademark portfolio and enterprise performance: Systematic literature review
T2  - International Journal of Intellectual Property Management
VL  - 12
IS  - 2
AU  - Huaqing, r.
AU  - Pereira, L.
AU  - Xiao, y.
PY  - 2022
SP  - 260-280
SN  - 1478-9647
DO  - 10.1504/IJIPM.2022.122303
UR  - https://www.inderscience.com/jhome.php?jcode=ijipm
AB  - Since 2002, the number of trademark registration applications in China has continued to blowout, ranked first in the world. However, the discussion on the motivation of trademark registration and the value of registered trademarks has also become a topic of common concern in the theoretical and practical circles. This paper constructs the trademark portfolio matrix from two dimensions of trademark symbol attribute and registration category, and analyses the impact of different trademark portfolios on firm performance theoretically. This will further analyse the rationality of enterprise registered trademark behaviour and the reasons behind the surge of registered trademark applications in China, so as to provide a reference path for the research of trademark value.
ER  -