Exportar Publicação
A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.
Ramos, R., Rita, P. & Moro, S. (2023). Are social media and mobile applications threatening retail websites?. International Journal of Internet Marketing and Advertising. 18 (1), 58-81
R. F. Ramos et al., "Are social media and mobile applications threatening retail websites?", in Int. Journal of Internet Marketing and Advertising, vol. 18, no. 1, pp. 58-81, 2023
@article{ramos2023_1734848521931, author = "Ramos, R. and Rita, P. and Moro, S.", title = "Are social media and mobile applications threatening retail websites?", journal = "International Journal of Internet Marketing and Advertising", year = "2023", volume = "18", number = "1", doi = "10.1504/IJIMA.2023.128150", pages = "58-81", url = "https://www.inderscienceonline.com/journal/ijima" }
TY - JOUR TI - Are social media and mobile applications threatening retail websites? T2 - International Journal of Internet Marketing and Advertising VL - 18 IS - 1 AU - Ramos, R. AU - Rita, P. AU - Moro, S. PY - 2023 SP - 58-81 SN - 1477-5212 DO - 10.1504/IJIMA.2023.128150 UR - https://www.inderscienceonline.com/journal/ijima AB - The use of mobile applications (MA) and social media (SM) platforms is reshaping the access to the internet. This study aims to analyse if consumers prefer to use a MA/SM platform or a retail website to search for a product or service and what are the reasons supporting their choice. Data was collected through unstructured interviews applied to internet consumers. A total of 770 replies were returned with their perspective analysed through text mining to uncover hidden patterns of knowledge. The outcome revealed that the vital aspect that makes consumers prefer a retail website is due to service quality. The choice for MA/SM platforms is its system quality in the act of searching for a product or service online. The demographic analysis exposed that younger generations prefer MA/SM, suggesting a different future for retail websites. ER -