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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Ferreira, M. M., Loureiro, S. M. C. & Pereira, H. (2022). You are only mine: engage with voice assistant while find  destinations and accommodations. Journal of Promotion Management. 28 (2), 189-204
Exportar Referência (IEEE)
M. M. Ferreira et al.,  "You are only mine: engage with voice assistant while find  destinations and accommodations", in Journal of Promotion Management, vol. 28, no. 2, pp. 189-204, 2022
Exportar BibTeX
@article{ferreira2022_1656561467788,
	author = "Ferreira, M. M. and Loureiro, S. M. C. and Pereira, H.",
	title = "You are only mine: engage with voice assistant while find  destinations and accommodations",
	journal = "Journal of Promotion Management",
	year = "2022",
	volume = "28",
	number = "2",
	doi = "10.1080/10496491.2021.1987986",
	pages = "189-204",
	url = "https://www.tandfonline.com/loi/wjpm20"
}
Exportar RIS
TY  - JOUR
TI  - You are only mine: engage with voice assistant while find  destinations and accommodations
T2  - Journal of Promotion Management
VL  - 28
IS  - 2
AU  - Ferreira, M. M.
AU  - Loureiro, S. M. C.
AU  - Pereira, H.
PY  - 2022
SP  - 189-204
SN  - 1049-6491
DO  - 10.1080/10496491.2021.1987986
UR  - https://www.tandfonline.com/loi/wjpm20
AB  - In a changing world, where artificial intelligent devices are communicating with consumers, understand the communication interaction between firms and consumers is key to the success of business. The current study aims to analyze the consumer-virtual assistant communication by demonstrating the effect of authenticity and attachment as drivers of engagement via psychological ownership. A panel sample of 170 users of voice assistants were recruited to fulfill a survey using Qualtrics. Findings show that when users view their communication with virtual assistants as authentic, they become engaged. Yet, the strength of the relationship between attachment and engagement tends to be higher than the relationship between authentic and engagement.
Prominence is more important in creating attachment then self-connection. Therefore, consumers who are closer to their virtual assistant, thinking, feeling, and using the device to interact with firms and brands are also more related to the information and recommendations given by the device and stablish a stronger interaction. 
ER  -