Exportar Publicação
A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.
Nunes, S., Cooke, P. & Tomaz, F. (2022). Celebrities and GreenSphere tourism. Regional Science Policy and Practice. 14 (3), 627-643
S. P. Nunes et al., "Celebrities and GreenSphere tourism", in Regional Science Policy and Practice, vol. 14, no. 3, pp. 627-643, 2022
@article{nunes2022_1784256938801,
author = "Nunes, S. and Cooke, P. and Tomaz, F.",
title = "Celebrities and GreenSphere tourism",
journal = "Regional Science Policy and Practice",
year = "2022",
volume = "14",
number = "3",
doi = "10.1111/rsp3.12454",
pages = "627-643",
url = "https://rsaiconnect.onlinelibrary.wiley.com/journal/17577802"
}
TY - JOUR TI - Celebrities and GreenSphere tourism T2 - Regional Science Policy and Practice VL - 14 IS - 3 AU - Nunes, S. AU - Cooke, P. AU - Tomaz, F. PY - 2022 SP - 627-643 SN - 1757-7802 DO - 10.1111/rsp3.12454 UR - https://rsaiconnect.onlinelibrary.wiley.com/journal/17577802 AB - The attraction of world celebrities is a dimension of economic and social dynamism that is increasingly valued by those responsible for public policy. The fascination of the presence of these celebrities leads to the dynamization of a multiplicity of activities and behaviours developed by their followers, considered to be beneficial for local and regional economies. In these terms, those responsible for public policy seek to trigger mechanisms to attract these celebrities, which in this article we will call pop star, to their territories. However, we want to suggest that the mechanisms associated with public policy must go beyond simple mobilization for the tourist destination. This article seeks to relate the presence of Madonna in Lisbon with the economic and social dynamism associated with the ‘celebrity endorsement’ and relate the effectiveness of the ‘celebrity channel’ to regional innovation policy. We found that the celebrity has an effective power to condition the presence and activities of fans, and we suggest that it can be exploited by regional innovation policy, namely integrating that influence in ‘shared governance’ territorial innovation models (‘share governance’_TIM). ER -
English