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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Aleem, A. K. & Loureiro, S. M. C. (2021). Real or virtual walkway in luxury fashion context?: A qualitative approach . In 2021 Global Fashion Marketing Conference. (pp. 177-181). Seoul: Global Alliance of Marketing & Management Associations.
Exportar Referência (IEEE) 
A. K. Aleem and S. M. Loureiro,  "Real or virtual walkway in luxury fashion context?: A qualitative approach ", in 2021 Global Fashion Marketing Conf., Seoul, Global Alliance of Marketing & Management Associations, 2021, pp. 177-181
Exportar BibTeX 
@inproceedings{aleem2021_1734885964481,
	author = "Aleem, A. K. and Loureiro, S. M. C.",
	title = "Real or virtual walkway in luxury fashion context?: A qualitative approach ",
	booktitle = "2021 Global Fashion Marketing Conference",
	year = "2021",
	editor = "",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GFMC2021.03.04.01",
	pages = "177-181",
	publisher = "Global Alliance of Marketing & Management Associations",
	address = "Seoul",
	organization = "Global Alliance of Marketing & Management Associations",
	url = "http://gfmcproceedings.net/"
}
Exportar RIS 
TY  - CPAPER
TI  - Real or virtual walkway in luxury fashion context?: A qualitative approach 
T2  - 2021 Global Fashion Marketing Conference
AU  - Aleem, A. K.
AU  - Loureiro, S. M. C.
PY  - 2021
SP  - 177-181
DO  - 10.15444/GFMC2021.03.04.01
CY  - Seoul
UR  - http://gfmcproceedings.net/
AB  - A qualitative study was conducted with the aim of analyzing luxury brands adaptation concerning the Covid-19 impact on the luxury sector. To this end, luxury brand managers from Lisbon were interviewed as a means to collect insights. Our findings indicate that virtual reality was crucial during the pandemic, as stores were closed, and brands needed to sustain their relationships. Managers enhanced social media as a powerful tool as well.
ER  -