Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Aleem, A. & Herédia-Colaço, V. (2021). Luxury hotel types: Examining the effects of (in)conspicuous consumption orientation on luxury hotels’ valuations. In Proceedings of the 50th European Marketing Academy Conference (EMAC). Madrid: European Marketing Academy.
Exportar Referência (IEEE) 
A. K. Aleem and V. Herédia-Colaço,  "Luxury hotel types: Examining the effects of (in)conspicuous consumption orientation on luxury hotels’ valuations", in Proc. of the 50th European Marketing Academy Conf. (EMAC), Madrid, European Marketing Academy, 2021
Exportar BibTeX 
@inproceedings{aleem2021_1733301753093,
	author = "Aleem, A. and Herédia-Colaço, V.",
	title = "Luxury hotel types: Examining the effects of (in)conspicuous consumption orientation on luxury hotels’ valuations",
	booktitle = "Proceedings of the 50th European Marketing Academy Conference (EMAC)",
	year = "2021",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "European Marketing Academy",
	address = "Madrid",
	organization = "European Marketing Academy",
	url = "http://proceedings.emac-online.org/index.cfm?eventid=36&EMAC%202021%20Annual%20Con"
}
Exportar RIS 
TY  - CPAPER
TI  - Luxury hotel types: Examining the effects of (in)conspicuous consumption orientation on luxury hotels’ valuations
T2  - Proceedings of the 50th European Marketing Academy Conference (EMAC)
AU  - Aleem, A.
AU  - Herédia-Colaço, V.
PY  - 2021
CY  - Madrid
UR  - http://proceedings.emac-online.org/index.cfm?eventid=36&EMAC%202021%20Annual%20Con
AB  - The present research aims to examine how conspicuous consumption orientation impacts consumers’
valuations of luxury hotel types – subtle versus extravagant. Two experimental studies were performed and
results show that indeed conspicuous consumption orientation moderates the relationship between luxury
hotel type and consumers’ enjoyment and quality perceptions. Also their likelihood of staying and
willingness to pay for a hotel. Specifically, results show that low conspicuous-oriented individuals seem to
value more subtle than extravagant luxury hotels. Yet, for high conspicuous-oriented individuals no
significant differences are observed when exposed to either hotel types. Our findings further suggest that,
overall, there are greater sustainability expectations towards hotels that provide more subtle and
inconspicuous hotel experiences than hotels that provide more extravagant and conspicuous experiences.
Theoretical and managerial implications are provided.
ER  -