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Reis, E. & Marques, C. (2012). A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods. In Proceedings of the 41st Conference of the European Marketing Academy (EMAC 2012). (pp. 0-0). Lisbon: emac 2012.
E. D. Reis and C. M. Marques, "A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods", in Proc. of the 41st Conf. of the European Marketing Academy (EMAC 2012), Lisbon, emac 2012, 2012, pp. 0-0
@inproceedings{reis2012_1765575945085,
author = "Reis, E. and Marques, C.",
title = "A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods",
booktitle = "Proceedings of the 41st Conference of the European Marketing Academy (EMAC 2012)",
year = "2012",
editor = "",
pages = "0-0",
publisher = "emac 2012",
address = "Lisbon",
organization = "emac",
url = ""
}
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