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Reis, E. & Marques, C. (2012). A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods. In Proceedings of the 41st Conference of the European Marketing Academy (EMAC 2012). (pp. 0-0). Lisbon: emac 2012.
E. D. Reis and C. M. Marques, "A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods", in Proc. of the 41st Conf. of the European Marketing Academy (EMAC 2012), Lisbon, emac 2012, 2012, pp. 0-0
@inproceedings{reis2012_1732396306247, author = "Reis, E. and Marques, C.", title = "A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods", booktitle = "Proceedings of the 41st Conference of the European Marketing Academy (EMAC 2012)", year = "2012", editor = "", pages = "0-0", publisher = "emac 2012", address = "Lisbon", organization = "emac", url = "" }