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Reis, E. & Marques, C. (2012). A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods. Proceedings of the 41st Conference of the European Marketing Academy (EMAC 2012) (pp. 0?0). emac 2012.
E. D. Reis and C. M. Marques, "A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods", in Proc. of the 41st Conf. of the European Marketing Academy (EMAC 2012), Lisbon, emac 2012, 2012, pp. 0-0
@inproceedings{reis2012_1789161803811,
author = "Reis, E. and Marques, C.",
title = "A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods",
booktitle = "Proceedings of the 41st Conference of the European Marketing Academy (EMAC 2012)",
year = "2012",
editor = "",
pages = "0-0",
publisher = "emac 2012",
address = "Lisbon",
organization = "emac",
url = ""
}
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