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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Reis, E. & Marques, C. (2012). A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods. In Proceedings of the 41st Conference of the European Marketing Academy (EMAC 2012). (pp. 0-0). Lisbon: emac 2012.
Export Reference (IEEE) 
E. D. Reis and C. M. Marques,  "A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods", in Proc. of the 41st Conf. of the European Marketing Academy (EMAC 2012), Lisbon, emac 2012, 2012, pp. 0-0
Export BibTeX 
@inproceedings{reis2012_1716210171814,
	author = "Reis, E. and Marques, C.",
	title = "A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods",
	booktitle = "Proceedings of the 41st Conference of the European Marketing Academy (EMAC 2012)",
	year = "2012",
	editor = "",
	pages = "0-0",
	publisher = "emac 2012",
	address = "Lisbon",
	organization = "emac",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - A Model Structure Approach for Market Segmentation: A Comparison to traditional clustering methods
T2  - Proceedings of the 41st Conference of the European Marketing Academy (EMAC 2012)
AU  - Reis, E.
AU  - Marques, C.
PY  - 2012
SP  - 0-0
CY  - Lisbon
ER  -